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DETROIT, Mich. — March 25, 2020 — Guidepoint Systems today announced it will begin offering automotive dealerships a patented and proven solution for cleaning and disinfecting their rental cars, loaner vehicles, used and new vehicles.

The Detroit-based supplier of telematics and other aftermarket services said it has forged an alliance with Coral Springs, Fla.-based PermaSafe, a national supplier of vehicle disinfection and antimicrobial products. Under the alliance, Guidepoint will supply PermaSafe solutions to new and used car dealerships nationwide, including those that sell Guidepoint stolen vehicle recovery, driver convenience and telematics products.

Permasafe is an eco-friendly, EPA-approved antimicrobial surface and air protectant that eliminates 99.9% of bacteria, viruses and other harmful microbes, as well as odors and allergens. Designed for vehicles, the PermaSafe System starts with an initial disinfection of the vehicle’s passenger cabin, air-ventilation and ductwork, trunk and cargo areas. Once the vehicle’s interiors are cleaned, disinfected and deodorized, the patented antimicrobial surface protectants are applied with specialized “fogging” equipment that provides complete coverage for every surface.

“PermaSafe is a terrific solution for dealerships with rental fleets, loaner cars and used vehicles that require a high-level of cleaning and disinfection,” said Ira Levin, VP of Sales of Guidepoint. “Additionally, it’s an increasingly in-demand service for buyers of new cars that want to maintain the safety and appearance of their vehicle interiors.”

In addition to its antimicrobial properties, PermaSafe Shield also serves as a durable, stain-resistant surface protectant that repels liquids and eliminates odors, including smells caused by tobacco smoke, pet urine and bacteria.

“The sanitary condition of your vehicle is not only critical to the health of its passengers, but also the condition and appearance of its leather, vinyl, fabric and other interior materials,” said Jay Lighter, CEO of PermaSafe. “The PermaSafe System is guaranteed to provide immediate and long-term antimicrobial protection, while also resisting related odors, stains, degradation and discoloration.”

PermaSafe products are typically sold through dealership finance and insurance (F&I) or parts-and-service departments.  Application of the products takes about 30 minutes.

For more information about PermaSafe, including a video that explains how it works, visit